Sunshine+Kittens, the new money app set to launch later this year, partners with Mastercard to offer a full-service account designed specifically for young people, with a focus on educating the next generation on financial literacy.
Powered by The PayFirm and data-driven cloud-native core banking engine, SaaScada, Sunshine+Kittens aims to disrupt the young person’s finance industry with cool designs and gamified experiences that make learning fun.
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Sunshine+Kittens is a character-driven and feature-rich app that will include visually appealing interface with iconic characters, built with kids in mind by an artist, making them assets in their own right.
It features rewards and incentives that reinforce and encourage good habits by gamifying learning and interactive learning with tasks and challenges to increase engagement and information retention, which result in rewards
Sunshine+Kittens includes AI-enabled personalisation to tailor experiences to each child and how they learn
David Arnold, Film Composer and Producer, said: “If you’re a kid, money is an idea, a word, a grown-up concept and it’s definitely no fun. But this app not only teaches about money, but it is also a cinematic and contagious game-playing world; one I wanted to get involved with from the moment I saw it.”
Charles O’Neil, Sunshine+Kittens Co-Founder commented: “We want to be a force for good in the market. Financial literacy, or lack thereof, is one of the greatest inhibitors to social mobility and economic wellbeing. The BNPL generation has amassed huge debts that they don’t really understand. Levels of financial literacy amongst adults is almost non-existent, so if the parents haven’t been educated on this stuff, who is there to teach the kids?
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By GlobalData“As a parent myself, I want to ensure the next generation can manage their finances responsibly. But if you look at the solutions currently available, they are more likely to send kids to sleep than teach them anything. The best way to engage kids is by making learning part of their everyday lives, making it something they want to come back to and interact with.”
Sunshine+Kittens Co-Founder, Paul Jason, added: “Kids today are used to slick, fast and interactive digital experiences. They are a gaming generation and therefore tough customers to impress. We are taking a very user-driven approach, so we need a responsive platform that allows us to create those unique experiences, which means partnering with the very best. SaaScada was the clear choice for us. Its platform is very modular, with a plug and play approach that allows us to bring in any partners we want to work with. And the real-time data on transactions creates a positive feedback loop that helps us to keep the user engaged, which will be key to our ongoing development as we grow.”
