Synchrony Financial has signed a multi-year agreement with specialty bedding retailer Mattress Firm, under which it will offer a private label credit card program for Mattress Firm customers and its family of brands, including Sleep Train and Mattress Pro.

The credit card program will help eligible cardholders get access to special financing, online and mobile account management, savings and discount offers, as well as access to previews and events.

The program is anticipated to be launched in April 2016. It will be available for online and in-store purchases at about 2,200 Mattress Firm, Sleep Train and Mattress Pro stores across the US.

Synchrony Financial executive vice president and CEO, payment solutions Glenn Marino said: "Mattress Firm has earned a trusted reputation for expert service and broad product selection through its Comfort by Color Selling approach.

"We share their commitment to provide a great experience, and look forward to working with their family of brands to continue to grow their business and to offer financing programs that bring greater value to their customers."

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData