Telefónica Digital has announced deals with Facebook, Google,
Microsoft and Research in Motion (RIM) to enable phone users
to pay for digital content through their carrier bills.
The company hopes to leverage the billing
relationship it has with its mobile customers and increase the
monetisation of digital goods and services.
Go deeper with GlobalData
Telefonica said it will target Latin American
markets where credit card penetration is low and 60% of the
population do not have bank accounts.
The service has already been launched in
Europe. In Germany, around 400,000 Telefonica customers are making
direct to bill payments every month, the company said.
Telefónica now aims to roll out direct to bill
payments in 14 markets around the world by the end of the year.
Matthew Key, chairman and CEO of Telefónica
Digital, said: “Our digital strategy is on track and delivering. We
have a clear vision for Telefónica of becoming a credible leader in
a range of new services, and we have set in place the right
partnerships with key players, as well as building our own
capabilities, to help us achieve this.”
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
