Norweian mobile operator Telenor aims to
achieve 10% of its revenue from Asian mobile financial services,
said Telenor EVP Kristin Skogen Lund at Mobile World Congress.
Telenor owns Easypaisa in Pakistan, a
highly successful mobile-based payments and branchless banking
service. It had launched the service with Tameer Micro Finance
Bank, in which it has a majority stake.
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At the Mobile World Congress, Skogen Lund
said that the 10% revenue from m-commerce target was feasible for
the company, saying that made more than 30m transactions last year,
with a total volume worth $ 700m.
Skogen Lund said there is a “phenomenal
opportunity” to bridge the gap of banking services to the unbanked
particularly in Pakistan where around 85 % of the adult population
have no access to basic financial services.
Regarding potential regulatory obstacles in
their targets, she said:
“We know will have to sort this out in
different ways. In some countries, we are not allowed to own a
bank.”
Telenor is also focused on a contactless trial in Norway and mobile
wallet joint ventures in Sweden and Denmark.
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