Authorities of the Siddhivinayak temple, dedicated to the Hindu god Ganesh, in India have introduced a prepaid, rechargeable card.
The card – given the name aashirwad meaning blessing or benediction – is for use by devotees who visit the temple on a regular basis. It can be transferred to friends and family and can also be given as a gift.
Go deeper with GlobalData
The card can used for buying devotional offerings, using the library, paying to see a holy person or the image of a deity, or buying an idol of the elephant god Ganesh.
Satish Mali, assistant executive officer of the temple trust, said: "We are the first temple trust in India to have a cashless card. These cards will be readily available at the temple’s office and it will make things easier for our devotees. It will also benefit us we will have a record of all the transactions and sales inside the temple. I am sure this will be a huge success."
A cashless card is the logical next step for a temple that is already hooked up to Twitter, Facebook, Google+, YouTube, GoogleTalk and Skype. The temple, consecrated in 1801, is planning to launch apps for BlackBerry, iOS, Android and Symbian.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataRelated articles
India to pay wages and benefits with prepaid cards
Contactless cards used to combat India water shortage
Reserve Bank of India permits cash withdrawals with prepaid cards at POS
