Tesco has launched a new e-gift card service in a bid to offer customers the ability to make the giving of digital gift cards a more personal experience.

Through the service, customers will be able to tailor Tesco e-Gift Cards for the recipient with digital ‘unwrapping’ animations and personalised messages. Gifts will also be positioned as experiences e.g. “the big night in” or “have lunch on me”.

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Sigga Sigurdardottir, chief customer officer at Tesco Bank, said: “We know from customer insight and independent research that gift cards are an extremely popular gift, whether it’s for a birthday, to say thank you, or to simply treat someone.

“We also know that people would appreciate the personal touch when gifting or receiving a gift card. By combining personalisation with the wide choice and flexibility that our gift cards offer, our new service means that the giving of a gift card from Tesco – whether it’s to a family member, friend or loved one – is that little bit more special.”

The launch comes after a new YouGov survey commissioned by Tesco revealed that 70% of UK adults view gift cards as good presents to receive. However, 50% believe they are not as exciting as physical gift and 42% view them as impersonal.

Tesco’s e-Gift Card is delivered to the recipient via email – a tactic designed for convenience. Furthermore, the gift cards range between £5 to £150 and are available at https://www.tescogiftcards.com/.

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Payment freeze 

In May, Tesco Bank hit the headlines after its customers were told they had defaulted on payments despite being granted credit card payment freezes due to Covid-19.

The customers who were granted the three-month payment freeze received a warning from credit agencies despite prior reassurances from the city watchdog that they “will not have their credit file affected”.

In response, Tesco Bank acknowledged that there had been a number of cases where a missed payment had been registered before the payment holiday had been processed.