Thrive Global and Discover launch a new initiative that explores the relationship between personal finance and well-being.
Thriving Wallet illustrates the connection between financial, mental and physical health “by leveraging compelling storytelling to highlight research and new insights,” said Discover Financial Services.
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It features new “microsteps” that individuals can incorporate into their daily lives to help improve their relationships with money and achieve brighter futures.
Number one source of stress and anxiety
Thrive Global is a behaviour-change technology company founded by Arianna Huffington. Thriving Wallet is the first Thrive Global initiative dedicated to exploring the relationship between money and overall well-being.
“Thriving Wallet highlights the important truth that financial well-being directly impacts our mental and physical health, our self-worth, and what we value and prioritize,” said Huffington.
“And with finances remaining the number one source of stress and anxiety for many people, it’s never been more important to focus on financial well-being alongside physical, mental and emotional health,” she added.
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By GlobalDataThe partnership between Thrive Global and Discover will help people reframe their relationship with money. It will reduce financial stress and achieve positive behaviour changes, Huffington said.
Scientific backing
Thriving Wallet also marks the launch of Thrive Sciences, Thrive Global’s in-house research practice.
Discover is the official launch partner of Thrive Sciences, which brings together audience and industry insights. It mobilises the latest behaviour change science to generate actionable research focused on helping people build healthier habits.
Thriving Wallet and Thrive Sciences launch with original research, commissioned by Discover, that explores the connection between financial health and overall well-being.
The study found that nearly 90% of individuals say that financial considerations have an impact on their stress levels. Additionally, 35% of survey respondents reported wishing that they could have a fresh start with regard to their finances, even as they acknowledge that they have no idea where to begin.
Thriving Wallet aims to jump-start positive behaviour change and help “reframe our relationship with money, so people can live their lives with less stress and more joy,” the partners said.
Through video, editorial and social content, consumers will find expert advice and inspirational personal stories. Data-driven insights demonstrate how building healthy habits through Thrive’s signature Microsteps. Discover’s tools, resources and products can help improve their financial well-being.
An online quiz will help consumers set individual goals and determine which specific financial priorities they should focus on in the year ahead.
Julie Loeger, EVP, President of U.S. Cards at Discover, explained: “Thriving Wallet aims to help consumers by providing easy-to-understand information so they can manage their everyday finances a bit easier and help individuals reach that next financial milestone.”
Huffington: What It Takes to Move From Stress About Money to a Brighter Financial Future
