Mobile commerce sales in the UK retail market are expected to reach over £6.61bn this year and increase to £17.24bn in 2017, according to online commerce analyst eMarketer.
The forecast for UK retail sales across all channels found that e-commerce sales will account for 11.5% of the £383.1bn total retail sales in 2013, an increase from 10.2% in 2012.
Go deeper with GlobalData
Tablet commerce is expected to grow by triple digits in 2013 to reach £3.57bn, with eMarketer predicting tablets will be favoured over smartphones by shoppers for buying products online.
Consequently, smartphone m-commerce sales are forecast to fall to 42.6%.
eMarketer estimates that 23.4m people in the UK will browse products on smartphones in 2013, and nearly 15m will do the same on tablets.
Related Articles
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataMobile commerce depends on alternative payments
M-commerce transactions value expected to more than double by 2017
