VeriFone and the National Payment Card Association (NPCA) have debuted a mobile payment system in the US that allows customers to pay for petrol by smartphone at the pump.
VeriFone and NPCA say that the mobile payment system mean that convenience stores and gas stations that use VeriFone can roll out a combined mobile payment and rewards program on existing pay-at-pump card terminals.
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Dan Yienger, senior vice president and general manager of petroleum for VeriFone, said: "Consumers are increasingly drawn to rewards-based fuel purchase programs and they expect to be able to use their mobile phone to complete transactions at the pump.
"NPCA and VeriFone are showing how easy it is for petrol retailers to offer mobile payment and reward options to customers that increase loyalty and sales."
The payment system comes with the option for merchants use a white-label app provided by NPCA to allow customers to pay and receive loyalty rewards using their smartphones.
Danilo Portal, Chief Operating Officer of NPCA, said: "Many consumers today would rather utilize the capabilities of their smartphones versus pulling out their wallets.
"Using this solution, retailers can easily and cost-effectively create mobile loyalty programs that attract and reward high-value customers — without having to replace their existing payment infrastructure."
The VeriFone and NPCA mobile payments solution will go live in beta form in November.
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