Visa has teamed up with two online shopping services in a bid to
break down boundaries for Latin American and US cross-border
e-commerce in time for Christmas.
Through SkyBOX Visa cardholders in 40 Latin
American or Caribbean countries can register for free and shop at
online US retailers. The second e-commerce shopping enablement
service, Borderlinx, will serve Visa cardholders in Australia,
Bahrain, Canada, Kuwait, New Zealand, Oman, Qatar, Russia, Saudi
Arabia and the UAE.
“One inhibitor to the growth of cross-border e-commerce is the
delivery of goods. In many countries, buying from US-based online
merchants has proven to be costly and logistically complicated,”
said Gerry Sweeney, global head of e-commerce and authentication
for Visa.
“We partner with logistic service providers like Borderlinx and
SkyBOX to remove obstacles to cross-border e-commerce transactions
by enabling international Visa cardholders to shop online and
purchase from thousands of US-based retail stores that wouldn’t
normally ship overseas.”
Both Borderlinx and SkyBOX will provide consumers with
personalised US shipping addresses to which retailers can then mail
purchased items. The online shopping services will then arrange for
these items to be delivered to the cardholder’s home country.