According to sister title Retail Banker International (RBI), Visa is the most ‘Liked’ financial institution on Facebook for the third year running.

RBI‘s research shows that the financial sector is still focusing heavily on the social media site to engage and interact with its customers. With an average rise in ‘Likes’ of 66%, it has been a strong showing for the financial sector.

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Visa finished top of the table yet again with a total of 19.8 million fans, a rise of 19% compared to last year. MasterCard finished second with 13.4 million fans, a rise of over 25% year-on-year.

While these two remained triumphant again, some institutions saw remarkable rises in the amount of ‘Likes’ they received with both State Bank of India and Intesa Sanpaolo increasing their total fans by over 1000%. The region with the biggest risers was the Middle East and Africa, with six of the ten most improved banks in this realm from this region.

The bank with the highest rating was HDFC in fourth place, closely followed by Banco Bradesco and ICICI, with 6.8 million fans, 41% more fans than the previous year.

The highest placed UK-based bank was Barclays in tenth, the same position as last year. The lender saw a 21% rise in fans to hit 4.3 million.

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Samantha Gray, head of social media at Barclays, speaking to RBI, says: "Facebook plays an integral part of our customer service and communications functions. We are able to reach potential and existing customers, with relevant messages specifically created for them; whether this is around education on a new product, a digital initiative or something our customers need to be aware of quickly."

For more on the Facebook Top 100, click here.