Collaboration further streamlines payments for European businesses image credit shutterstock

Viva.com has expanded its strategic partnership with Alipay, to enable European merchants to accept direct payments from 15 e-wallets.

Alipay+ and Viva.com partnership allows global tourists, mostly from Asia, to pay in businesses across Europe with their preferred home e-wallets securely and conveniently via over 15 e-wallets and banking partners. In addition, visitors will be able to benefit from accessing merchant promotions via Alipay+.

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Viva.com now offers merchants in various business verticals, including travel agencies, retail stores, hotels, restaurants, taxicabs, and more, access to over 40 payment methods, including Alipay+. Viva.com’s Tap on Any Device technology allows any device – whether mobile, desktop, smart interactive or self-checkout- to double its use as payment terminal, accepting contactless, chip & PIN, and QR code payments. This technology supports different checkout journeys, elevating customer service, as transactions can be completed anywhere, eliminating queues and long waiting times.

Alipay+ integration with Viva.com’s in-person payments platform is already live in all 24 European markets Viva.com operates in. All existing merchants which currently accept Alipay (Chinese mainland) are automatically eligible for Alipay+, with a growing number of merchants onboarded daily.

Collaboration further streamlines payments for European businesses

Harry Xenophontos, Chief Partnerships Officer, leading the Strategic Business Development division at Viva.com, said “By extending our partnership with Ant International to integrate with Alipay+ cross-border mobile payment solution, we aim to further streamline payments for European businesses. With Alipay+, we enable merchants to accept multiple digital payment methods from international consumers, including millions of Asian travellers, in the most frictionless way, with a single integration and QR code scheme. We are pleased to be part of Alipay+’s expansion to reach its full potential in Europe”.

Pietro Candela, General Manager of Europe at Alipay+, added: “The partnership between Alipay+ and Viva.com represents a significant step in the path towards expanding our offerings for global travellers coming to Europe. International tourism has finally recovered following the pandemic. Thanks to Alipay+’s partnership with Viva.com, merchants of 24 European countries will enjoy new benefits by attracting international customers with a convenient and familiar payment method. This announcement is right on time to welcome the Asian visitors for the peak season of the Golden Week in October”.

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