Vodafone and ICICI Bank, India’s second largest bank by assets have continued their roll out of mobile money transfer and payment service M-Pesa by launching it in Rajasthan.
M-Pesa will be made available across 195 regions in the state through over 3,000 authorised agents.
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In April 2013, the service was rolled out in the Eastern part of India including Kolkata, West Bengal, Bihar and Jharkhand.
Business Head of Vodafone India Jayesh Gadia said: "Vodafone is always at the forefront to introduce innovative products and services that enrich the lives of our customers. We are delighted to bring to Rajasthan, M-Pesa, a world class mobile banking service, in partnership with ICICI Bank."
"M-Pesa, is a safe, secure and convenient service to transfer money and make payments beyond the reach of traditional banking channels. For households where the earning members migrate to larger cities for earning livelihood, M-Pesa will be the best way to send money back home to their families," he concluded.
At present, less than 5% of villages in India have a banking outlet.
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