French loyalty scheme specialist Welcome Real-Time has launched a new analytics service called Welcome Analytics Portal.

The company said the product is designed for retail banks running loyalty schemes such as nationwide programmes or local coalitions. The service has already been adopted by Alpha Bank in Greece, which runs ‘Alpha Bank Bonus’, a points-based loyalty coalition.

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Leonidas Kassoumis, senior manager of consumer financing division of Alpha Bank, said: "The Welcome Analytics Portal helps us to identify opportunities to target promotions both for the bank and our retail partners, encouraging our customers to use their Alpha Bank payment cards more frequently. This helps us achieve a much better level of customer engagement that delivers more transactions for the bank, incremental revenue for our retail partners but more importantly, happy customers."

American firm QLikTech will provide its Qlikview business intelligence software behind the portal. This can be deployed as an add on to an existing systems.

Philippe David, Welcome Real-Time’s chief executive, said: "Retail banks desperately need tools that allow them to exploit their big data. The Welcome Analytics Portal mixes both payment and loyalty transactions and transforms them into actionable insights for marketing operators. This tool is definitely a must for retail banks that run loyalty coalitions and need BI tools that better serve their loyalty strategy."

Welcome Real-time said it believes that the insight companies can gain from the analytics portal about customer’s behaviour will dramatically influence business decisions.

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