UK mobile marketing platform Weve has chosen The Logic Group to help design and build its loyalty and coupon pilot.
Consumer interactions specialist The Logic Group will collaborate with Weve on the required central database infrastructure, which will support Weve’s first loyalty pilot.
Go deeper with GlobalData
The customer behaviour insight generated from the pilot is intended to help guide the future development of Weve’s loyalty service.
David Sear, Weve’s chief executive, said that Weve’s vision was about transforming how consumers use loyalty on their mobile for their best advantage.
He added: "From a business perspective, a better understanding of how loyalty can improve and impact their engagement with their customers, based upon accurate and consistent insight into customer behaviour is imperative."
The pilot will be delivered via a wallet later this year.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataWeve is a joint venture between the UK’s three largest mobile network operators – EE, Telefonica UK (O2) and Vodafone UK – delivering an m-commerce platform based around mobile marketing and wallet services for businesses.
Related articles:
Mobile platform Weve adds Vodafone
