Wirecard has supported the integration of the WeChat Pay option, increasing the e-commerce offering for Chinese online shoppers.

The partnership will enable online European merchants to incorporate WeChat Pay.

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As a result, Chinese shoppers will be able to pay using WeChat Pay at these merchants online or in the app.

The initiative, supported by SwissPost, also includes logistics and customs support, along with consulting and training.

Wirecard will be responsible for managing payment processing and supporting the integration process.

At the same time, the firm will provide marketing support as well as virtual workshops for the initiative.

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The firm expects the move to increase conversion rates and customer satisfaction.

Wirecard EVP Sales Retail Christian Reindl said: “As e-commerce continues to boom around the world, it is essential for merchants with global aspirations to offer localised payment methods.

“Our long-standing experience with Chinese payment methods enables us to support merchants that seek to break into the lucrative Chinese e-commerce market.

“We are excited to launch this offering and look forward to onboarding even more merchants.”

Earlier this year, Wirecard collaborated with EasyTransfer to enable seamless mobile payments for digital-native Chinese students.

At the end of 2019, Wirecard struck a partnership to help customers of Chinese travel payment firm YeePay internationalise their business.