Global payment processor WorldPay and billing and subscriber management platform PayWizard have announced a deal to integrate payments for digital media services.
PayWizard clients will benefit from WorldPay’s acquiring services and more than 200 payment methods. WorldPay clients will benefit from using PayWizard’s subscriber management services to better understand customer behaviour tailor their marketing accordingly.
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By GlobalDataShane Happach, chief commercial officer of eCommerce at WorldPay, said: "The integration of WorldPay’s payment services with PayWizard’s Enterprise subscriber management system enables merchants to improve monetisation opportunities.
"It will greatly improve the customer’s experience with the merchant, resulting in an increase of revenue, brand loyalty and enhanced relationships between merchant and customer. It will provide a powerful solution to digital content merchants looking to grow and expand globally."
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