Isbank has collaborated with Russian payment services provider Yandex.Checkout to enable one to pay with ruble for purchases on Turkish websites.
In Turkey, the bank works alongside more than 10,000 online platforms.
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Commenting on the tie-up, Isbank deputy CEO Yalçın Sezen said: “To improve trade relations between Russia and Turkey we have done our part by making cooperation with Yandex.Checkout.
“In this way, we have facilitated the collections of our airlines, tourism agencies and online retailers.
“We are going to increase variety of our products and services and going to support our merchants who are targeting different geographies.”
While on Turkish websites, customers can use Yandex.Money e-wallet to make ruble payments. Furthermore, it will also be possible to use a linked card of any banks. The payments will be seamless and secure.
In addition, customers can also make payments by utilising a MIR payment card and through Sberbank or Alfa-Bank mobile or online banking service.
Yandex.Money CEO Ivan Glazаchev said: “It’s important for us to provide Russian customers with the opportunity to pay for purchases in a convenient and safe manner on Turkish e-commerce platforms and online stores.
“Such partnership enables numerous Turkish merchants to reach millions of local buyers in the context of high demand on goods and services of foreign sellers.”
