Apple has taken the fizz out of the mobile payments industry-wide celebrations by locking out all third party apps from the new iPhone’s NFC chip. In doing this Apple has doubled down on its bet that consumers want mobile payments to be simple, secure and free of choice. It is also quite typical of the richest company in the world. In doing this, Apple reinforces its confidence in its product, conveying a message of not wanting to allow any other apps into its walled. Going it alone like this screams arrogance and strengthens division in the market – not necessarily a healthy business model.

Google Android looks set to be the focus now of mobile operators, despite its own so-called wave and pay wallet service having stalled and indeed Weve has said that individual apps from the telecos will replace the joint project.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Read the full article here

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.