Alfa-Bank, Perekrestok, the supermarket chain operated by X5 Retail, and MasterCard have collaborated to roll out three new co-branded cards in Russia.
Dubbed MasterCard-Perekrestok-Alfa-Bank cards, the portfolio includes a reloadable card, a debit card and a credit card.
Go deeper with GlobalData
Featuring MasterCard’s contactless technology, all cards can be used for fast, simple and secure way to pay online.
Cardholders can earn points on all purchases that can be redeemed against goods at Perekrestok supermarkets (10 points equal to RUB1).
X5 Retail Group said a prepaid card will earn two points for every RUB10 spent at Perekrestok, and one point for every RUB10 spent elsewhere.
The prepaid cards can be recharged on Perekrestok's website, the My Perekrestok mobile app and at ATMs of Alfa-Bank and its partners.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataMasterCard-Perekrestok-Alfa-Bank debit and credit cards can be availed at any office of Alfa-Bank, through the bank's website or via the My Perekrestok app.
Debit and credit cardholders can earn three points for every RUB10 spent at Perekrestok, and one point on debit cards and two points on credit card for every RUB10 spent elsewhere.
Additionally, the first shopping done using the card will be rewarded with an additional 2,000 (debit card) and 5,000 (credit cards) welcome points.
Alfa-Bank member of executive board and head of its retail business Mikhail Povaly said: “Our joint project with the Perekrestok chain is highly relevant for today's Russia: this partnership between a bank and a food retailer is unprecedented in the local market.
“I am confident that the MasterCard-Perekrestok-Alfa-Bank cards will enjoy enormous popularity, as they will provide significant savings for household budgets and enable families to get some goods at Perekrestok supermarkets for free.
“We have made the cards as user-friendly as possible. With free transfers from cards issued by other banks, a free mobile app and an attractive reward points system, we expect great demand for the cards and high levels of customer satisfaction.”
