2018 was an incredibly busy and crowded year for the mobile banking sector. Challenger banks faced off incumbents and new regulations forced the industry into a new transparent and digital age. Briony Richter looks at the global mobile banking apps that topped the charts.
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By GlobalDataHowever, finding the best mobile banking app is not an easy task. Nowadays, each and every bank offers a wide array of functions and features in their apps. These include the ability to check balance, view statements, send and receive payments and categorise spending.
With all banks offering very similar features, it comes down to the functionality and overall quality of the app. So which global mobile banking apps are grabbing consumers’ attention?
RBI created a table that aggregates user rankings from the Apple and Android app stores to find an overall rating of mobile banking apps. Out of the top 100 traditional banks, 61 scored a rating of 4.0 or above out of 5.0. Furthermore, none of the traditional banks dropped below an overall rating of 2.0 out 5.0.
The top global mobile banking app: PKO wins again
PKO Bank Polski has won top spot in the RBI ranking. Its mobile banking app is at the centre of its banking experience for customers.
User reviews on both the Apple and Google Play store comment positively about the app design. It is also easy to navigate through and managing money is simple.
The platform shows a customer everything they need on one screen. Although we are stepping into a digital age, the mobile app has a feature that tells a customer where their nearest branch or ATM is to withdraw cash. This feature supports the best of both worlds.
Speaking to RBI about the mobile banking app, Michał Macierzyński, director of the Digital Services Department at PKO Bank Polski, said:
“The leading motive for the development strategy of PKO Bank Polski is the digital transformation of interbank processes, as well as customer services. It is key, which allows us to maintain the position of a leader in our sector, at the same time changing the biggest bank in Poland and in the region into an agile organisation, focused on needs and stepping ahead of the expectations of our clients.
“Therefore, the most important piece of information on how to improve and develop the IKO application are the voices of our clients, monitored on a regular basis at mobile app stores, in the social media and on the Internet. Every day, we work to increase the number of people actively using the bank’s mobile access channels and to make the experience of users of our mobile application and web services the best it can be.”
Banks have a lot to gain with a star app
With Sberbank, users highlight their enthusiasm for having Visa support with Apple Pay and the seamless onboarding process.
All the apps that scored 4.7 offer a variety of unique and convenient services. However, developing a completely transparent and faultless app is an incredibly difficult task. It all comes down to balancing several characteristics perfectly.